Our
story

We have a confession to make. We’re fanatics. And yes, perhaps our passion for sneakers defies reason. But here’s the thing. Sneakers come in all shapes and sizes – classic, iconic models all the way to the most innovative shoes out there. As we see it, there’s a pair just for you. So you can be the life and soul of the party, snappy at work, quick on your feet. Not to mention footloose and fancy free on your next date.

Nothing (yes, nothing) saddens us quite like dirty, smelly sneakers. A style statement reduced to a pair of “worn gym shoes.” At first we thought people just didn’t care enough about their sneakers. But we soon realized neglect wasn’t the issue – it was a lack of knowledge and efficient products. But you’re in luck. Our obsession goes way beyond design and looks. We’re experts in shoe care and all facets of shoes – construction, functionality, varieties of leather, synthetic materials, technical specs. We really love this stuff (we’re obsessed, after all). Which brings us to why we’re on this planet: to create a range of easy-to-use products that keep your sneakers box fresh. So, no more scruffy-looking sneakers. But in case you lose your way our name will serve as a reminder. We are Shoe Shame.

So, no more scruffy-looking sneakers. But in case you lose your way our name will serve as a reminder.

We are
Shoe Shame.

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